Modern Meadow is a biofabrication company based in New Jersey. We know what you're thinking, what the heck is biofabrication? In the design world, biofabrication is a scientific term for using cells, proteins and other living materials, to make fabrics & textiles. Just last year, this New Jersey crew created the world's FIRST biofabricated & animal-free leather called ZOA™.

What does the top car manufacturer Bentley and top celebrities like Beyoncé or Ellen DeGeneres have in common? THEY ARE ALL VEGAN.

That’s right! The UK-based company founded in 1919 is one of the most expensive car brands worldwide, with models retailing for a minimum of $180,000 – if you don’t opt for interior and technical customizations that is. And now, it is catering to appeal to upmarket owners demanding ethical options and their vegan customers by exploring innovative custom-made non-animal materials for its interiors...

Designer and advocate for animal welfare, Stella McCartney, showcases cruelty-free fashion as she debuts her own leather alternative material, which she calls "skin-free skin." McCartney told The Guardian, "I am so excited that we have finally developed fabrics that look just as good as the real thing and therefore genuinely pose a question to the industry about why anyone needs to use leather any more."

We asked people at a gift show in New York City whether they preferred real or vegan leather. After we told them they could save 1 billion animals every year by using vegan leather, their answers quickly changed. Take a look for yourself!